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Image versus Corporate Identity

November 20, 2012

November Fresh Eye focuses on the complex visual communication of products, companies, ideas and persons! What is embraced by the ubiquitous phrase CORPORATE IDENTITY and how does it relate to branding, naming and contemporary experimental trends in graphic design?

TOMÁŠ HRIVNÁK, guru in the field of branding

PETR BABÁK, graphic design experimenter and lecturer (Academy of Arts, Architecture and Design in Prague)

BARBORA TOMAN TYLOVÁ, graphic designer and visual poetry author