Image versus Corporate IdentityNovember 20, 2012
November Fresh Eye focuses on the complex visual communication of products, companies, ideas and persons! What is embraced by the ubiquitous phrase CORPORATE IDENTITY and how does it relate to branding, naming and contemporary experimental trends in graphic design?
TOMÁŠ HRIVNÁK, guru in the field of branding
PETR BABÁK, graphic design experimenter and lecturer (Academy of Arts, Architecture and Design in Prague)
BARBORA TOMAN TYLOVÁ, graphic designer and visual poetry author