Image versus Santa – Fresh eye

18:00 – 18. 12. 2012
Trafo Studio

What were the changes in the visual communication of the Christmas season and the figure of Santa Claus over the second half of the 20th century? What are the ways of the commodification of the Christmas story and which Christmas advertising campaigns have changed our perception of Christmas?

MAREK PRCHAL, idea maker, advertising strategist

ANTHROPICTURES, research platform for the development of applied anthropology

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