We promote a new and fresh look at everyday images and popular visual culture. We are not afraid to cross the boundaries between “high“ and “low” – be it a mass, advertising or art image. We just love balancing on the edge!
Fresh Eye is a platform for the development and promotion of visual culture studies. The regular monthly lectures provide space for young theorists, artists, curators, journalists and creative artists. We build an online library of audiovisual and text sources. We also organize the One Look Is Not Enough competition for university students and the Basics of Visual Communication educational workshop for high schools.