Why study advertising images? By interconnecting diverse fields ranging from graphic design through sociological research to marketing and psychology, advertising proves the great complexity of the society as well as of the messages sent to everyday recipients that are produced by numerous experts of theoretical, practical and artistic focus. Advertising shows that a complex insight into today’s culture and society cannot be provided by a single field of knowledge nor by a single product designed for a selected audience with a corresponding critical ability to evaluate it. Designed for the complex whole of contemporary society, advertising is itself a microworld of a tangle of relations, forces and processes.
TOMÁŠ PROKŮPEK, historian of illustration
TOMÁŠ MAŠÍN, film and commercial director