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Image versus Political Marketing

November 18, 2014

Fair play, decency, family values. Abstract terms flooding the political arena from all sides; in speeches, in campaign slogans, in newspaper interviews. However, how to represent them visually? By a smiling face, by a daring gesture, or by the right combination of party colors? How, where and in cooperation with whom do the images of contemporary politicians appear? What is political marketing and what is the role of its visual element?

DAVID BRADA, marketing expert (Cream Prague)

KAREL KOMÍNEK, consultant (Institute of Political Marketing)

ADAM HRUBÝ, graphic designer and creative artist